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UK Brand Sharing - All Saints

AllSaints is a British fashion retailer headquartered in London, UK. AllSaints sells menswear, womenswear apparel, footwear, and accessories in 279 stores, and has approximately 2,400 employees across 27 countries and regions including the UK, France, Ireland, USA, Canada, Russia, South Korea and China.

Founding (1994–98)
AllSaints was founded in 1994 by Stuart Trevor and Kait Bolongaro, who was the original wom enswear designer at AllSaints and who went on to start Bolongaro Trevor. AllSaints started as a wholesale menswear brand that sold exclusively to high-end retailers such as Harvey Nichols and Harrods. The company was named after Stuart Trevor’s nickname, “The Saint”, from his initials “ST”, and All Saints Road in Notting Hill, London, where he spent much of his time.The first stand-alone AllSaints store was opened in Foubert Place off Carnaby Street in London on AllSaints Day in 1997. The company’s first womenswear collection followed the next year in 1998.

Today, the brand has become the most widely known high street brand in the UK. The style is  recognizable with locomotive style and darkness, and leather clothing has become one of the  symbols of their brand. The store design is also worth seeing.

Activism and philanthropy 
AllSaints is also active in social causes and public service. In Summer 2011, the company  entered into a long-term partnership with the Not For Sale organization and launched a T-shirt  line whose profits go toward combating human trafficking. Later that year, AllSaints released a  short documentary titled Voices of the Cloth intended to promote British design and manufac turing. The company currently sponsors eight scholarships in MSc International Fashion Mar keting to Glasgow Caledonian University, London. AllSaints is a member of the Better Cotton  Initiative and in 2020 joined the British Retail Consortium’s Climate pledge to reduce to net-ze ro emission by 2040. 

Image Courtesy of AllSaints 
Text reference from Wikipedia