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Conversation with Royal College of Art student-Keiga

The 2020 RCA WIP SHOW was successfully held at the end of January 2020. The school uses Online to showcase the new thinking of students and artists in the current situation. 

(Visual Direction by KEIGA / 3D Motion by Abi Sheng)

Fashion(MA) students have raised their new questions:  

How does our imagination work in times of closure and then what opens our minds and how might that effect our design process?  

Why is fashion mercurial?  

Why do we need to express ourselves?  

What is real? What is owned?  

What do we breathe in? 

What do we run in? 

What do we live in?  

Why do some like to keep Fashion as Product when the practise offers so many avenues of solution and action as well as being slippery, magical and essential? 


Fashion as a social contract. 

Fashion as a digital drug. 

Fashion as data as material. 

Fashion as empathy. 


Fashion as affordable aesthetic for adapting lives. 

Fashion as sound, a territory, a molecular reverberance, a universal energy. 


We must unlearn binary structures of gender, production, consumption build a sustainable 

TRUE authentic future. 

Fashion as today. Fashion as tomorrow and for some… the far future of identity.. 

Links can be accessed to view the works of students and artists: 

As a student of Royal Art Fashion in 2020, the director of RCA fashion social media, KEIGA also showed a series of thoughts, experiments and work that he has carried out as an international student in London in the WIP Show:

KEIGA Hua Hui, born in China, used to work and study in Japan, recently move to London. Whilst living in Japan, KEIGA became part of the SUCC creative group led by Hiroshi Fujiwara. During his time in the SUCC, he was involved in curating several exhibitions and events about contemporary art in Kyoto, Osaka, and Tokyo. After four years Keiga decided to join the Royal College of Art to study a Masters in Fashion Menswear.

KEIGAs work is currently focused on visual direction and digital transformation, exploring the interaction between the real and virtual worlds in clothing and wearable products to create the future landscape of emerging Asian youth subcultures. Often found collaborating with people and designers from different cultures and communities, surrounding the future of how to create closer cooperative relationships between individuals and teams.  

As an international student, KEIGA has been influenced by diverse cultural backgrounds. His life in China, Japan and London has brought him a unique experience and understanding of fashion culture. Interestingly, after receiving western education, he began to think about Asian fashion trends. In 2020 RCA WIP SHOW, he showed his thoughtful and potential projects. 

KEIGA: My recent project suggests how I look at Chinas Youth and attempt to elucidate an aspect of Chinas subcultural image from my perspective. The purpose of this is to create context from the knowledge of the current Chinese youth, to reflections and predict the future landscape of emerging Chinese youth subcultures.

KEIGA: This body of work titled Post-SMT, through the use of 3D scanning technology, the current aesthetics of the interviewees were recorded, providing a more comprehensive view of their living environment that was not simply limited to photographs and videos. The content of the discussion – the impact of smart’ culture and its characteristics – was then combined with a 3D data scan to allow for the creation of 3D characters. By using a variety of 3D software, the created artworks were intersected multidimensionally from 3D to 2D, abstract-to-figure, and virtual-to-real, layering it with clothing and clothing patterns, allowing the 2D and 3D works to represent the symbolic. Transformation between 3 formats of reality to virtual reality and back to reality, this becomes  a relevant  conversation for youth culture and identity. 

Image Courtesy of KEIGA 
Interviewee: KEIGA 
InterviewerLifan Lai